The Hidden Costs of Lottery
Lottery is a game of chance in which you buy a ticket to try to win a prize based on random selection. Prizes can range from a cash amount to goods, services, or real estate. Most state-sponsored lotteries offer multiple prizes, including jackpots that reach millions of dollars. You can purchase a lottery ticket at most convenience stores and gas stations, or through a website or phone app.
In the past, states have promoted lotteries as a way to raise revenue for schools and other public programs without raising taxes. But that’s only half the story. These games also create gamblers. And it’s possible that the regressivity of lottery gambling obscures its true costs to society.
A lot of people buy lottery tickets, even though the odds are astronomically slim. Some spend $50 or $100 a week, or more. Some have been doing it for years. They know that the odds are bad, but they also think that it’s their civic duty to play, that their money helps the state.
Lottery marketing is designed to make the purchase of a ticket appear minimal while magnifying its potential returns, says behavioral economist Dan Ortman. Stories of past winners are crafted to show how ordinary lives can be drastically improved by a single ticket, tapping into aspirations for wealth and happiness. The messages can lead to FOMO – the fear of missing out – which drives consumers to participate, especially as prize amounts climb into the millions.